Rumour : Apple Is Working On “Mogul” Slow-Motion Video Recording Feature

 Gone are the days, when camera was just a feature for a Smartphone. It seems that like just about every smartphone player, Apple too is devoting time and resources to up their camera game. Over the past few years, Apple has attempted to innovate in the mobile camera department. The iPhone 3GS brought advanced video recording and face detection, the iPhone 4 brought 720P video recording, the iPhone 4S introduced an advanced optics system and 1080P recording, and the iPhone 5 introduced a glitzy, simple-to-use Panorama tool. With no sign of a new camera feature (other than filter effects) in the already-announced iOS 7, what camera improvements can we expect in the new iPhone?

According to 9to5Mac, Apple is designing a new iPhone camera feature called “Mogul” mode. A mogul is defined as “a powerful person in a media industry,” making the word a perfect codename (or even a marketing name) for a new iPhone camera feature. 

Also the sources on web indicates that perhaps Apple is also working on a new a 13MP Sony-designed sensor camera with a dual-LED flash setup.

According to 9to5Mac’s, “Mogul” is a feature in development that allows the iPhone to capture video at an exceptionally fast and precise rate. Specifically, the feature can allow the iPhone to record video at a rate of 120 frames-per-second (FPS). The resolution at which this 120FPS video could be recorded at, however it is currently not clear.

But as it looks, by the time Mogul sees the light of day, Apple’s rivals may be well ahead of it in terms of camera prowess. Samsung’s Galaxy S4, Nokia’s Lumia 920, and HTC’s One are the latest in a growing pool of smartphones that let users shooting slow-motion video (the two former records at 120fps, but HTC doesn’t specify). And then there are devices like Nokia’s Lumia 1020, which sports a tremendous 41-megapixel camera sensor and if it’s anything like the 808 PureView that came before it, can capture some really stunning video.

The sheer amount of mobile camera options means that consumers will ultimately be able to capture moments more effectively with their iPhones or Lumias. However, the smartphone camera war is already weighing heavily on some camera manufacturers, which are struggling to keep their businesses in order while high-powered camera phones reduces the importance of the venerable point-and-shoot.