Struggling smartphone-maker, BlackBerry is hopeful that it’s newly launched smartphone, BlackBerry Q10 will surely revive the company’s fortunes, a task which the BlackBerry Z10 failed at.
BlackBerry Q10 went on sale yesterday in the UK, and is seeing strong initial sales, surpassing company’s expectations. One of UK’s popular retailers, Selfridges has said that it has sold thousands of the BlackBerry Q10 per hour and within just 6 hours, the smartphone went out of stock in each of it’s stores.
In an interview, BlackBerry CEO, Thorsten Heins said,
We have very, very good first signs already after the launch in the U.K. This is going into the installed base of more than 70 million BlackBerry users so we have quite some expectations. We expect several tens of million of units.
BlackBerry Z10 had managed to sell over a million units in it’s first quarter, but since then, the smartphone has seen lackluster demand.
BlackBerry Q10 may well outperform the Z10 in terms of sales, as many of the current BlackBerry users who wish to upgrade their devices, prefer a physical QWERTY keypad over a touchscreen one.
Taking a quick look at the specifications of the smartphone, the Blackberry Q10 comes with a 3.1-inch 720 x 720 touchscreen display with a density of 330 pixels per inch. The smartphone gets powered by a 1.5GHz dual-core processor paired with 2GB of RAM and 16GB of onboard storage, which is expandable via a microSD slot.
The Q10 will come running on BlackBerry 10 and will house a 2,100mAh battery. At the back, the smartphone gets an 8 megapixel camera, while at the front, it comes with a 2 megapixel shooter.
While the BlackBerry Q10 has just went on sale in the UK, the smartphone is also expected hit major carriers in the US by the end of May. The smartphone will go on sale worldwide by the end of Q2 2013.
[Source: Slash Gear, Bloomberg]
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