Micromax Sells 1 Million Canvas Smartphones!

Not many will argue over the fact that Micromax is the most popular Indian smartphone maker out there in the market, and one of the biggest reasons for that is the success of the company’s Canvas series of smartphones, which have been immensely popular amongst the masses. 

So, it shouldn’t come as a surprise when the company comes out and says that it has sold 1 million units of it’s flagship Canvas series of smartphones! 

In a statement issued by the company, it’s CMO, Mr. Shubhodip Pal said, 

The Canvas series has proved to be a trendsetter in Indian smartphone segment. The demand for these devices has been on an upward curve from the time of their launch. These are our flagship models and the overwhelming consumer response has made us confident that we are headed towards the right direction. When we launched the Canvas HD, for the first time our online sales partners had witnessed a digital queue in cyberspace to such an extent for any product, to the traditional cue one normally sees. It was great to witness consumers wait until 12:00am for their chance to book the Canvas HD on Valentine’s Day selling 9000 units in less than 24 hours.

We hope to further strengthen our leadership in the smart phone segment in the coming months, as we continue to bring an exciting range of “CANVAS” phones which are driven by consumer insights and cater to the needs of the market.

Two devices which have propelled Micromax’s growth are the A110 Canvas 2 and the A116 Canvas HD. 

The Micromax A110 Canvas 2 was released last year, and with a 5-inch screen and a dual-core processor under the hood, it became an instant hit. Running on Android 4.0 Ice Cream Sandwich (which is now upgradable to Android Jelly Bean), the price point of Micromax A110 Canvas 2 made it an attractive smartphone for the masses.

Coming to Micromax A116 Canvas HD, the smartphone took-off from where the Canvas 2 left, and the level of it’s popularity can be judged from the fact that the smartphone was sold-out within hours of going on sale, and till recently, was facing supply issues as well. 

It looks like things will only get better for Micromax from here on, as it’s upcoming devices have already created a buzz in the market. The Micromax A115 Canvas 3D which was leaked earlier this month, is expected to go on sale by the end of this month or by early May. If the rumors are to be believed, Micromax will bring a 3D smartphone to a budget price point and it might well turn out to be another winner for Micromax.